Press Release Submission for Search Engine Ranking
Any time there is anything newsworthy happening in which your business is involved, create a Press Release about that newsworthy event. Then, use one of the many online press release distribution agencies to send it to the major news resources like Google and Yahoo News on your behalf for free.
Many online business people seem to be stumped by the idea of using Press Releases because they cannot think of anything newsworthy to write about. However, if there is nothing that exciting going on, how about creating or starting an event that you can write about?
For example, you could stage some crazy publicity stunt in your local high street or get involved in a local charity event or fete. You could sponsor a local sports event or host an event where mentally disadvantaged children are taught to play computer games.
Really, there is absolutely no excuse for not using Press Releases but the fact is, most online business entrepreneurs tend to stay well clear of press releases. This is good news to you, because it means that the competition is not as hot as it might be in other areas.
Moreover, if you distribute your press release to the major press release sites and it gets picked up by one of the major news bureaus, this single press release can create a torrent of back links as your release is republished on websites right, left and center.
The thing is, press releases also have more credibility among all the other publicity methods. While reading a press release, readers do not think that they are reading some other disguised advertisement about a product. And they are thus more willing to trust what they read in a press release.
Here is some press release writing tips that you should take note of:
- Make sure the information is newsworthy.
- Make use of quotes from other people
- Start with a brief description of the news, then state who announced it, and not the other way around.
- Tell the audience that the information is intended for them and why they should continue to read it.
- Ensure that the first paragraph answers some of the important questions, such as Who, What, When, Where and Why.
- Avoid flowery language, redundant expressions and unnecessary adjectives.
- Use a catchy headline so that that your press releases will grab attention for people to read it.
- Provide as much contact information as possible so it will be easy for interested prospects to contact you.